coffee 101

the perfect brew


organic fair trade

Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.

Mistakes You're Probably Making When Brewing

Your Coffee Isn't Fresh

The freshness of your coffee is very important when it comes to the quality and flavour of the cup you brew. Using old beans, or beans that have not been stored properly is a sure way to cause your beans to be stale.

You Buy Low-Quality Coffee

As the old saying goes, you get what you pay for, and it couldn’t be truer when it comes to coffee. While bargain coffee might seem attractive to your wallet, your taste buds are likely to disagree. 

You don't buy whole bean

Just like roasting, the act of grinding coffee releases gases and oils that hold the best flavour. Pre-ground coffee may be convenient, but while it sits on the shelf all of those delicious flavours are gone by the time it reaches you. 

You Aren't Storing Your Coffee Properly

Oxygen and humidity are your coffee’s sworn enemies, so keeping them away from your precious beans is critical to coffee happiness. Store your whole-bean coffee in high-quality, airtight coffee canisters, in a cool, dry place, away from air, light, and extreme temperatures (hot or cold) for best results.

You Don't Clean your Coffee maker

Your coffee maker needs a good scrubbing now and then. If you don’t clean it, you might be inviting in dirt, funky flavours, and a ton of bacteria and other contaminants that will ruin even the highest-quality coffee. Not to mention, possibly make you sick. No matter which kind you use, a regular and thorough cleaning will ensure your future brews are free of old grounds and contaminants.

Your Water Temperature is off the mark

Getting your water temperature juuuuuust right is essential to enjoying a quality cup of java. The ideal coffee brewing temp. is between 195°F (90.6°C) and 205°F (96.1°C). In this range, your coffee can release its compounds properly and imbue your water with coffee goodness.